Stella McCartney is a UK-based couture fashion brand with retail stores around the world. Working in collaboration with Stella, Caravan created the re-imagined Stella McCartney app for iPad. Presenting a variety of original content in an interactive mosaic, the app reflects the whimsical, yet contemporary mentality of the brand's identity.
Animated tiles are dispersed throughout the mosaic, and when the user zooms in closer to any tile, it brings them to a full-screen view where they can browse high-resolution images, videos, and interactive content. Once the user has chosen a collection, the app is loaded with bells and whistles as well as Easter eggs. From mini-games to secret buttons, the experience of using the app reflects the fun nature of the Stella brand.