Overview
For 13 years, CARAVAN managed the face of the largest art gallery in the world. This included providing a website that was used by millions of people each year to find information about the gallery and its artists. It also included
- 13 years serving the largest art gallery in the world
- Millions of visitors each year
- Millions of dollars in revenue generated each year in art merchandise sales
- Special projects for mega artists like Damien Hirst, Jeff Koons, Walter de Maria, Takashi Murakami, and many more
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Non-Technical Details
- Managed Website for 9 years
- Managed Ecommerce for 11 years
- Special projects for Damien Hirst
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Technical Details
Measuring Success
Over the course of our 13 years, we were able to measure the success of our work in a number of ways.
Our ecommerce work was successful in a number of ways.
- The event (initially a VIP sale that was followed by a public sale due to the success of the original run) ran smoothly in terms of site performance, logistics, fraud detection, and fulfillment. Grossing over $100K in sales in just 12 hours on this single product alone, Gagosian found this to be a successful model for future online sales events.
About Gagosian
Established by Larry Gagosian in Los Angeles in 1980, Gagosian is a global gallery specializing in modern and contemporary art that employs more than three hundred people at eighteen exhibition spaces across the United States, Europe, and Asia. In addition to its galleries, Gagosian is at the forefront of the digital marketplace with innovative online viewing rooms, timed to coincide with major art fairs, that include highly desirable works by today’s leading artists, transparent pricing, historical scholarship, and insightful market analysis.
Gagosian works with a diverse array of marquee living artists, including Georg Baselitz, John Currin, Rachel Feinstein, Urs Fischer, Ellen Gallagher, Theaster Gates, Katharina Grosse, Mark Grotjahn, Jennifer Guidi, Andreas Gursky, Hao Liang, Michael Heizer, Damien Hirst, Jia Aili, Y.Z. Kami, Titus Kaphar, Anselm Kiefer, Rick Lowe, Vera Lutter, Sally Mann, Takashi Murakami, Albert Oehlen, Giuseppe Penone, Richard Prince, Nathaniel Mary Quinn, Nancy Rubins, Ed Ruscha, Jenny Saville, Taryn Simon, Rudolf Stingel, Sarah Sze, Adriana Varejão, Jeff Wall, Mary Weatherford, Rachel Whiteread, and Jonas Wood, as well as masters of design Frank Gehry and Marc Newson.
From its inception, Gagosian has prepared and presented unparalleled museum-quality exhibitions of works by historical artists such as Arakawa, Diane Arbus, Richard Artschwager, Francis Bacon, Louise Bourgeois, Alexander Calder, Willem de Kooning, Walter De Maria, Lucio Fontana, Helen Frankenthaler, Alberto Giacometti, Howard Hodgkin, Roy Lichtenstein, Man Ray, Piero Manzoni, Agnes Martin, Claude Monet, Henry Moore, Jackson Pollock, Cy Twombly, Andy Warhol, Tom Wesselmann, and Zao Wou-Ki, among others. The gallery’s groundbreaking Picasso exhibitions, curated by scholar John Richardson in New York and London, were attended by hundreds of thousands of visitors. In 2019, Larry Gagosian curated an exhibition featuring Picasso masterpieces as a tribute to Richardson following his death.
Gagosian began publishing in 1986, becoming the first gallery to establish a publishing house that produces a vast range of catalogues raisonnés, monographs, artist’s books, scholarly exhibition catalogues, and limited editions. Today the gallery has published more than six hundred titles, rivaling the output of traditional arts trade publishers. The print and online editions of the Gagosian Quarterly provide unique access to artists in their studios and homes through insightful interviews and profiles of and by leading art world professionals. With locations in New York and London, the Gagosian Shop curates a coveted selection of rare books, art editions, unique collaborations, posters, jewelry, apparel, and Leica cameras.
Gagosian has long developed cultural programming and events with artists, including performances, exhibition tours, public talks, film screenings, and studio visits. The gallery has long been committed to working with and advising artists on all aspects of their legacy planning. In 2018 the gallery launched its Building a Legacy program, bringing together artists and their studio staff with experts in the field of artists’ estates, nonprofit foundations, and legacy stewardship through a series of symposia.
With exhibition spaces designed by world-renowned architects such as Caruso St John, Richard Gluckman, Richard Meier, Jean Nouvel, Selldorf Architects, and WHY, Gagosian is able to show a wide range of compelling projects—including work as varied as Jenny Saville’s painterly depictions of the human form, Richard Serra’s iconic monumental sculptures and drawings, and a re-creation of Roy Lichtenstein’s site-specific and temporary wall painting Greene Street Mural.