Overview
ArtOps is a sales-first gallery management platform designed specifically for commercial art galleries. After years of working with the world's most renowned artists and galleries, the Caravan team identified a glaring problem: the existing software tools used by art galleries were outdated, inefficient, and poorly suited for modern sales and operations. To address this niche yet critical issue, we built ArtOps from the ground up—handling everything from branding and product development to launching a full-fledged sales and marketing operation.
Non-Technical Details
The fine art industry is traditionally slow to adopt new technology, with many galleries still relying on spreadsheets, PDFs, and fragmented legacy systems to manage sales, inventory, and client relationships. Recognizing this gap, we set out to create a world-class solution tailored to the unique needs of commercial art galleries. Our work included:
- Brand Strategy & Identity – Developed a cohesive brand, including name, logo, and visual identity, to establish credibility and market presence.
- Market Research & Positioning – Conducted deep industry research to identify pain points and position ArtOps as the go-to deal management platform for galleries.
- Go-to-Market Execution – Built and scaled a sales and marketing team focused on direct outreach, partnerships, and content marketing to drive adoption.
Technical Details
To create a best-in-class deal management platform, our team designed and built ArtOps using modern software architecture and AI-driven insights. Key technical aspects include:
- Custom CRM & Inventory Management – Developed a proprietary system for managing artwork, client relationships, and transactions seamlessly.
- Ecommerce & Marketplace Integrations – Integrated with leading ecommerce and online marketplace platforms to streamline gallery sales operations.
- Scalable Cloud Infrastructure – Built on a robust cloud-based architecture to ensure reliability, security, and scalability as galleries grow.
Measuring Success
The success of ArtOps is evident in the impact it has had on the fine art market:
- Adoption by Leading Galleries – Top-tier galleries worldwide have transitioned from outdated tools to ArtOps, improving efficiency and sales tracking.
- Increased Sales Velocity – AI-driven insights have helped galleries close deals faster and optimize pricing strategies.
- Operational Efficiency Gains – Automated workflows have significantly reduced administrative overhead, allowing gallery teams to focus on sales and curation.
About The Customer
ArtOps was created for commercial art galleries looking to modernize and optimize their deal management processes. By combining deep industry expertise with cutting-edge technology, we built a platform that redefines how galleries manage their business, bridging the gap between tradition and innovation.